11/1/2023 0 Comments Pink pinterest logoThe views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressly or implied, of the Defense Advanced Research Projects Agency or the United States Government. Any opinions, findings and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of DARPA or the United States Government. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are creditedįunding: This material is based upon work supported in part by the Defense Advanced Research Projects Agency (DARPA) under Contract No. Received: MaAccepted: DecemPublished: February 6, 2015Ĭopyright: © 2015 Bakhshi, Gilbert. Cropper, University of Melbourne, AUSTRALIA design of engaging image filters.Ĭitation: Bakhshi S, Gilbert E (2015) Red, Purple and Pink: The Colors of Diffusion on Pinterest. We conclude with a discussion on the theoretical, practical and design implications suggested by this work-e.g. In addition to contributing to the research conversation surrounding diffusion, these findings suggest future work using sophisticated computer vision techniques. To our knowledge, our study is the first to investigate how colors relate to online user behavior. Specifically, Red, Purple and pink seem to promote diffusion, while Green, Blue, Black and Yellow suppress it. Drawing on a corpus of one million images crawled from Pinterest, we find that color significantly impacts the diffusion of images and adoption of content on image sharing communities such as Pinterest, even after partially controlling for network structure and activity. In this paper, we investigate whether there is link between color and diffusion. Might these phenomena drive how we act online? A key research challenge for image-sharing communities is uncovering the mechanisms by which content spreads through the community. Many lab studies have shown that colors can evoke powerful emotions and impact human behavior.
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